A video streaming platform in marketing is an online platform that enables companies to broadcast and view videos over the internet.
Companies can create product-related adverts and publish them on the platform to target potential customers.
Depending on the video streaming platform, different types of adverts are offered. These include pre-roll, mid-roll or post-roll adverts that are played before, during or after the actual video.
Companies can also create sponsored content that is integrated into relevant videos to showcase their brand and increase viewer engagement.
Video streaming platforms include Netflix, Amazon Prime, YouTube, Disney+, Twitch, Joyn, DAZN, WOW, Paramount, Apple TV/iTunes, Sport1, Discovery+, Sky online services, Telekom Magenta TV, Google TV, Vodafone Giga TV, Walpu.tv, among others.