Voice assistent, voice marketing
Media channel Voice assistent, voice marketing
Voice assistants are virtual assistants that understand human speech and can conduct interactive dialogues. They provide personalised information and recommendations based on user behaviour.
Voice assistants are used on various platforms and devices, including smartphones, smart speakers (such as Amazon Echo or Google Home), smart TVs and in cars. Popular voice assistants include Siri from Apple, Google Assistant, Amazon Alexa and Microsoft Cortana.
Voice assistants also function as a channel for voice marketing. By integrating advertising messages into the answers and recommendations of the assistants, companies can advertise their products in a specific way. For example, a voice assistant can play a short advertising message during a music streaming experience to promote an artist's new album or draw attention to an upcoming concert.
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