Websites as advertising media are internet-based platforms that companies use to advertise their products, services or brands.
The importance of a website as an advertising medium lies in its wide reach and the possibility of addressing a large target group. Since the Internet is available around the clock and everywhere, companies can effectively spread their messages and reach potential customers on an international level.
Websites that are suitable as advertising spaces include retail media platforms such as Amazon or ebay, social media platforms such as Facebook or LinkedIn and news portals such as bild.de or spiegel.de.
Examples of advertising media on a website include banner ads, text ads, product placements and videos. These advertising formats can be used in a specific way to attract the attention of visitors and encourage them to buy or interact.