A brand or topic website is an online platform created specifically for the presentation and marketing of a particular brand, product or theme. It acts as a virtual venue where companies or organisations provide important information, product offers, news and other relevant content to attract and persuade potential customers.
The website can contain various advertising media, including banner ads, call-to-action buttons, newsletter sign-up forms, videos or product catalogues. Through specific online marketing, potential customers can be made aware of the website and thus increase the success of the marketing campaigns.
Examples: An aid organisation can use a website to provide information about its mission and projects and to collect donations. A tourism authority creates a website to present destinations and attractions to appeal to tourists.