Wi-Fi hotspots (Wireless network, WLAN) as an advertising medium in the context of marketing are special access points to wireless Internet connections that are used for specific advertising purposes. By providing free Internet access for users, Wi-Fi hotspots become attractive locations where companies can place their advertising messages.
Examples of applications for Wi-Fi hotspots as advertising media include the display of advertising banners or adverts on the login pages of Wi-Fi networks or during Internet use.
Companies can also launch specific advertising campaigns, for example by offering exclusive discounts or special offers that are only accessible via the Wi-Fi hotspot. In addition, customer feedback and data can be collected by registering via the Wi-Fi hotspot, enabling companies to further optimise their marketing strategies.