A brand location Wi-Fi hotspot (WLAN) is a wireless network set up at a brand's location that allows customers to connect to their mobile devices and access the internet. This enables companies to create an improved customer experience, strengthen customer loyalty and increase brand awareness.
An example application is a retailer setting up a Wi-Fi hotspot in-store to give customers easy access to information about the products and the company. Customers can call up reviews and product information online in real time, compare prices or access special offers.
This not only creates an improved shopping experience, but also the opportunity to send customers specific advertising messages when they use the hotspot.