Fulfilment is one of the tasks of marketing management and can include the following areas.

Order processing

Order acceptance and order execution or organisation of the execution as well as commercial processing.


Collection includes activities which are necessary for the collection of outstanding debts.


Compilation of orders that consist of several parts.


Storage of products in order to execute orders as needed.

Letter shop

Personalisation of printed materials, sorting, inserting, packing, franking and delivery.


Issuing of invoices for delivered products or service provisions.

Complaint management

Processing of customer complaints with regard to defective products or service provisions and initiating error rectification or replacement.

Returns management

Processing of returned goods.


Packaging and delivery of products to customers or production partners based on orders.