Template

Templates are stored centrally in web-to-print, web-to-publish systems or marketing portals and contain fixed and variable, changeable components, such as texts or images. The variable objects are either edited by end users of a publishing system or inserted automatically using database links.

Application

Templates are adapted for different media channels, e.g. for printed matter, websites, e-mail newsletters or mobile devices (tablet PCs, smartphones).

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Technical terms for T