Affiliate marketing

Affiliate marketing is a part of online marketing and describes an advertising cooperation between an advertiser and its sales (affiliate). The sales partner positions the advertiser's advertising links on his website. If the advertising is used successfully, the sales partner receives a commission.

Commission models

The payment of the commission is based on different commission models. This includes for example the Cost-per-Click (CPC) model, the Cost-per-Lead (CPL) model, the Cost-per-Mille (CPM) model or the Cost-per-Order (CPO) model.

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