= Artificial intelligence. Artificial intelligence is oriented towards the functioning of the human brain. Information is processed by neural networks and results are generated automatically.

Prerequisites are data management from which results can be derived from complex facts by means of programmed, self-learning algorithms (step-by-step instructions).

Fields of application

Examples for applications in the fields of media and marketing:

  • Automatic indexing and categorisation of images through visual image recognition in media asset management (MAM) systems.
  • Online sales consulting by means of chatbots.
  • Prediction of customer behavior for creation personalised offers.