Avatar refers to a digital image of a person or character used in virtual worlds, computer games or social media. It can be a realistic representation of a person or an artificial character with its own characteristics and abilities.

Avatars in the Metaverse

In the context of the Metaverse, which is a virtual world where people can interact, avatars can be considered as a type of digital identities. Users can customise and personalise their avatar to represent their personality and preferences.

Use of avatars in marketing

The use of avatars in marketing offers several advantages. On the one hand, companies can better target their audiences by using personalised Avatars that reflect customers' interests and preferences. On the other hand, avatars can also be used as brand ambassadors to promote products and services and increase brand awareness.

Overall, the use of avatars in marketing offers an innovative and creative way to improve customer engagement and increase sales.