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Big data

Big Data stands for a large amount of data. This is a complex set of data records whose size is outside the norm. This includes, for example, log files, user and transaction data or production data.

Basis for personalisation

In the online marketing area, personal data can be profiled and used for target group-oriented customer and prospective customer communication (see also personalisation). The large data volume is recorded, stored, structured and visualized using databases.