Content marketing

Content marketing is a strategic marketing instrument that focuses on the creation and distribution of information-rich content on the web in order to reach and retain specific target groups through high-quality content.

Fields of application

Content marketing also sees itself as a sub-area of various online marketing approaches such as search engine marketing (SEM), e-mail marketing, usability or social media marketing.


Contents such as images, texts and graphics can be created and combined in many different ways. Frequently used forms include e-books, videos, whitepapers or infographics.

The formats can be controlled via various channels of online marketing. These include websites, social media platforms, blogs or newsletter.

Technical terms for C