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Corporate blog

A corporate blog is the blog of a company. A blog is a collection of articles accessible within a publicly accessible online portal, which are often commented on. The blog serves the company as an instrument of marketing, whose fields of action are internal communication, market communication and public relations (PR).

Goals

Generally the corporate blog serves the transparency, clearing-up and transmission of information approximately around the business activities. As a means of market communication and PR, the corporate blog serves to achieve new press contacts, market positioning, image cultivation and optimisation of customer communication.

As a means of internal communication, employees can use a intranet knowledge archives, job portals or discussion forums.