Cost-per-Click (CPC)
CPC is a billing model for online advertisements, also known as Pay-per-Click (PPC), within the online marketing. If the advertiser chooses this model, costs only arise if a visitor clicks on the respective advertisement. The advertiser can set an upper limit which he is willing to pay for one click. The more a company is willing to pay for a click, the better the placement of the ad.
Fields of application
The CPC model is used in search engine marketing (SEM), social media marketing and affiliate marketing.
Differentiation
In this type of billing, a limit can be drawn to models where billing is based on so-called ad impressions, e.g. the Cost-per-Mille (CPM) model.
Other commission models for advertisers are the Cost-per-Lead (CPL) model and the Cost-per-Order (CPO) model.
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Technical terms for C
- Technical term C2C
- Technical term Caching
- Technical term CAD
- Technical term Call centre
- Technical term Call to action (CTA)
- Technical term Canvas
- Technical term CCD
- Technical term CD
- Technical term CDN
- Technical term CDP
- Technical term Certified PDF
- Technical term CGI
- Technical term Chatbot
- Technical term CI
- Technical term CIE
- Technical term CIELAB
- Technical term Client
- Technical term Client server
- Technical term Closed Shop
- Technical term Cloud computing
- Technical term Cloud-native
- Technical term CMS
- Technical term CMYK
- Technical term Coating
- Technical term Colour channel
- Technical term Colour depth
- Technical term Colour difference
- Technical term Colour management
- Technical term Colour management system
- Technical term Colour profile
- Technical term Colour space
- Technical term Colour temperature
- Technical term Combined form
- Technical term Compatibility
- Technical term Composite file
- Technical term Computer-to-Plate
- Technical term Computer-to-Press
- Technical term Computer-to-Print
- Technical term Content marketing
- Technical term Contextual Targeting
- Technical term Contract proof
- Technical term Conversion rate
- Technical term Cookie
- Technical term Corporate blog
- Technical term Cost-per-Click (CPC)
- Technical term Cost-per-Lead (CPL)
- Technical term Cost-per-Mille (CPM)
- Technical term Cost-per-Order (CPO)
- Technical term CRM
- Technical term Cross-media publishing
- Technical term Crowdfunding
- Technical term Crowdsourcing
- Technical term CSS
- Technical term Customer journey