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Cost-per-Lead (CPL)

CPL ist a price model based on the collection of contact requests (leads) at online advertisements within the online marketing. How a contact is defined is determined at the beginning. For example, it is sufficient for the user to enter e-mail and name in a form. The more information a user has to provide, the higher the fee will be.

Fields of application

Often bank loans, life insurance, etc. are offered online, which, due to the complexity of the product, require advice before purchase. Primarily the purchase does not count here, but the establishment of contact. The CPL model is therefore often used in the financial and insurance sector or in lotteries.

The Cost-per-Order (CPO) model can be used as an alternative billing model.