Cost-per-Mille (CPM)
CPM is a pricing model for online advertising, also known as Pay-per-Impression (PPI), within the online marketing. The letter M in the abbreviation stands for the Roman number thousand.
Billing system
In contrast to the Cost-per-Click (CPC) model, this type of settlement also incurs costs if an ad is viewed without clicking on it. Advertisers thus pay a predetermined amount for a thousand visual contacts of an advertisement in a certain period of time.
You need help? We offer provider-neutral consulting.
Technical terms for C
- Technical term C2C
- Technical term Caching
- Technical term CAD
- Technical term Call centre
- Technical term Call to action (CTA)
- Technical term Canvas
- Technical term CCD
- Technical term CD
- Technical term CDN
- Technical term CDP
- Technical term Certified PDF
- Technical term CGI
- Technical term Chatbot
- Technical term CI
- Technical term CIE
- Technical term CIELAB
- Technical term Client
- Technical term Client server
- Technical term Closed Shop
- Technical term Cloud computing
- Technical term Cloud-native
- Technical term CMS
- Technical term CMYK
- Technical term Coating
- Technical term Colour channel
- Technical term Colour depth
- Technical term Colour difference
- Technical term Colour management
- Technical term Colour management system
- Technical term Colour profile
- Technical term Colour space
- Technical term Colour temperature
- Technical term Combined form
- Technical term Compatibility
- Technical term Composite file
- Technical term Computer-to-Plate
- Technical term Computer-to-Press
- Technical term Computer-to-Print
- Technical term Content marketing
- Technical term Contextual Targeting
- Technical term Contract proof
- Technical term Conversion rate
- Technical term Cookie
- Technical term Corporate blog
- Technical term Cost-per-Click (CPC)
- Technical term Cost-per-Lead (CPL)
- Technical term Cost-per-Mille (CPM)
- Technical term Cost-per-Order (CPO)
- Technical term CRM
- Technical term Cross-media publishing
- Technical term Crowdfunding
- Technical term Crowdsourcing
- Technical term CSS
- Technical term Customer journey