Customer journey
The customer journey describes the path a consumer takes before deciding on a target action, such as the purchase of a product.
The most diverse contact points (touch points) of a brand or company with which the customer comes into contact on his "journey" are decisive for the purchase. Touch points of this kind include all advertising measures in the online and offline areas or locations (e.g. a retail store). See also media channel.
Decision-making phases
During the customer-journey the consumer goes through several phases. In the first phase of awareness an impulse arises, triggered by advertising measures such as a poster, an advertisement or a newsletter. In the second phase of advantageousness, the customer intuitively evaluates the offer as positive, which takes him directly to the third phase, under consideration. The customer is toying with the idea of buying the product, which leads to the phase of the purchase intention up to the conversion, i.e. the purchase of the product. In the final phase, the customer proves his loyalty to the brand through recommendation based on a smooth purchase process.
You need help? We offer provider-neutral consulting.
Technical terms for C
- Technical term C2C
- Technical term Caching
- Technical term CAD
- Technical term Call centre
- Technical term Call to action (CTA)
- Technical term Canvas
- Technical term CCD
- Technical term CD
- Technical term CDN
- Technical term CDP
- Technical term Certified PDF
- Technical term CGI
- Technical term Chatbot
- Technical term CI
- Technical term CIE
- Technical term CIELAB
- Technical term Client
- Technical term Client server
- Technical term Closed Shop
- Technical term Cloud computing
- Technical term Cloud-native
- Technical term CMS
- Technical term CMYK
- Technical term Coating
- Technical term Colour channel
- Technical term Colour depth
- Technical term Colour difference
- Technical term Colour management
- Technical term Colour management system
- Technical term Colour profile
- Technical term Colour space
- Technical term Colour temperature
- Technical term Combined form
- Technical term Compatibility
- Technical term Composite file
- Technical term Computer-to-Plate
- Technical term Computer-to-Press
- Technical term Computer-to-Print
- Technical term Content marketing
- Technical term Contextual Targeting
- Technical term Contract proof
- Technical term Conversion rate
- Technical term Cookie
- Technical term Corporate blog
- Technical term Cost-per-Click (CPC)
- Technical term Cost-per-Lead (CPL)
- Technical term Cost-per-Mille (CPM)
- Technical term Cost-per-Order (CPO)
- Technical term CRM
- Technical term Cross-media publishing
- Technical term Crowdfunding
- Technical term Crowdsourcing
- Technical term CSS
- Technical term Customer journey