In a database, data and objects, for example documents, images, videos or music (so-called assets) are organised, managed in a structured way and stored within the data management.

Organising and querying data

Data can be inserted, updated and formatted as well as deleted. The search for data in a database is performed by so called query languages, e.g. SQL (Structured Query Language).

See also media or digital asset management (MAM and DAM).

Methods of database integration in web-to-print, web-to-publish systems or marketing portals