E-mail marketing refers to a form of direct marketing and serves the optimisation of relationships and direct address between customers and companies.

E-mail templates are linked to recipients by means of HTML and sent as part of a mailing campaign either individually or as part of mass mailings. E-mail signature banners can be used by decentralised sales partners of a company in a corporate design-compliant manner.

Part of online marketing

As customer communication takes place via the internet, e-mail marketing can also be referred to as an instrument of online marketing. Customer loyalty and maintenance of existing customer contacts takes place via e-mail traffic, by means of individual mailings or regular newsletter.

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