Hyperpersonalisation refers to the use of recipient, product and media data to create customised marketing messages that target the specific interests and preferences of individual consumers.

Programmatic printing is based on hyperpersonalisation

This is achieved by aggregating and analysing media data and behavioural data to create and distribute targeted advertising. In the context of Programmatic Printing, hyperpersonalisation is used to create print materials such as mailings, brochures, catalogues or flyers that are specifically tailored to the needs of the target group.