Hyperpersonalisation
Hyperpersonalisation refers to the use of recipient, product and media data to create customised marketing messages that target the specific interests and preferences of individual consumers.
Programmatic printing is based on hyperpersonalisation
This is achieved by aggregating and analysing media data and behavioural data to create and distribute targeted advertising. In the context of Programmatic Printing, hyperpersonalisation is used to create print materials such as mailings, brochures, catalogues or flyers that are specifically tailored to the needs of the target group.
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Technical terms for H
- Technical term Halftone dot proof
- Technical term Hard bounce
- Technical term Headless concept
- Technical term Hexachrome
- Technical term HiFi colour
- Technical term Highly pigmented colours
- Technical term Homepage
- Technical term Host
- Technical term Hosting
- Technical term HTML
- Technical term HTML tag
- Technical term HTML5
- Technical term HTTP
- Technical term Hybrid app
- Technical term Hyperlink
- Technical term Hyperpersonalisation