Lead nurturing

A combination of English, consisting of to lead and to nurture.


Lead nurturing is used as a structured procedure for the acquisition of new customers, but also for customer recovery and retention. All measures are taken to provide potential interested parties (potential leads) with relevant information that contributes to the purchase decision. This can be done, for example, through targeted e-mail marketing, content marketing, social media marketing or search engine marketing (SEM).

Also a positive customer journey can contribute fundamentally to a successful lead nurturing.