Classification and qualification
When a user is classified as a lead depends on the respective business objective. For example, a contact can be classified as a lead if the company has contact data for the person and a fundamental interest in the company's offer is suspected. In this case, we are talking about a potential unqualified lead. However, if an actual interest can be assumed in which a purchase can be expected, this person can be classified as a qualified lead.
In order for a prospective customer to convert to a potential buyer, a targeted procedure, the so-called lead nurturing is required.
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