Marketing management

Marketing management includes tasks such as planning, steering and control, which is necessary for the successful positioning of companies in the market. In addition to traditional advertising measures, which also includes the print area, online marketing is increasing in importance.

Comprehensive applications

Related terms or synonyms include among other things, Marketing Resource Management (MRM), Marketing Information Management (MIM), Enterprise Marketing Management (EMM).

Web-to-print and web-to-publish systems can include the functional requirement of marketing management. The operation of marketing portals fulfils the goals of marketing management.