Multi-channel publishing
Multi-channel publishing is about the creation of one or more media channels or distribution in touch points. Further differentiations include whether the individual media channels are published each alone with all components (as a "silo"), possibly based on a uniform database (standardisation) or have additional connections to one another (networking).
Connection of media channels and touch points
When using the terms "Omni-channel", "Cross-Channel", or "Cross-Media", (cross-media-publishing), the intention is to express that the individual media channels are related.
Case examples
Depending on the perspective, the concrete characteristics are different. For example, in retail, this can mean the organisational and technical connection between the stationary shops can webshops.
However, in the publishing sector it is about the largely content-identical production of publications in print, e-book and apps, whereby multi-medial elements can be added in the digital media. In product marketing, for example, it is about the linking of an online ad to a landing page.
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Technical terms for M
- Technical term M-payment
- Technical term MACH principle
- Technical term MAM
- Technical term Marketing automation
- Technical term Marketing conceptual design
- Technical term Marketing management
- Technical term Marketing portal
- Technical term Media booking
- Technical term Media channel
- Technical term Media convergence
- Technical term Media production
- Technical term Messenger
- Technical term Meta description
- Technical term Meta search engine
- Technical term Meta tag
- Technical term Metaverse
- Technical term Microservices
- Technical term MIS
- Technical term MMS
- Technical term Mobile device
- Technical term Mobile marketing
- Technical term Moiré
- Technical term MOOC
- Technical term Mouse-over effect
- Technical term Moving image
- Technical term Multi-channel marketing
- Technical term Multi-channel publishing
- Technical term Multi-client capability
- Technical term Multimedia