Native advertising, also known as Native Ads, is a form of marketing in which company advertising fits seamlessly into its environment.
The concept of native advertising follows the goal of not making advertising appear as advertising, and to adopt to the expected user experience of the reader in order to gain their trust. Format, style and appearance of the web ads are based on the platform on which they are placed. The ads are difficult to distinguish from articles that appear on the respective platform. Native ads are often merely tagged with terms such as "sponsored post" or " a service of".