Newsletters are sent by e-mail or as a printed product to a specific group of recipients, so-called subscribers. The purpose of a newsletter is to inform about news. This usually happens periodically.
Direct marketing with personalised contact
Newsletter subscribers of e-mail newsletters sign up for a special list, usually with their name and e-mail address. Recipients have the possibility to unsubscribe from the respective list at any time. E-mail newsletters are part of direct marketing campaigns and e-mail marketing.