Open rate

The open rate is a key figure from the online marketing and e-mail marketing and serves the long-term optimisation of e-mail campaigns.

Definition

The key figure for the open rate corresponds to the number of openings divided by the number of e-mails sent successfully. Hard bounces and soft bounces, i.e. undeliverable e-mails, are not considered.

You need help? We offer provider-neutral consulting.

Technical terms for O