Open rate
The open rate is a key figure from the online marketing and e-mail marketing and serves the long-term optimisation of e-mail campaigns.
Definition
The key figure for the open rate corresponds to the number of openings divided by the number of e-mails sent successfully. Hard bounces and soft bounces, i.e. undeliverable e-mails, are not considered.
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Technical terms for O
- Technical term OCR
- Technical term Off-page optimisation
- Technical term On-page optimisation
- Technical term On-premise software
- Technical term Online banner
- Technical term Online editor
- Technical term Online marketing
- Technical term Online marketplace
- Technical term Open rate
- Technical term Open source
- Technical term Open-Type
- Technical term Operators
- Technical term Out-of-Home
- Technical term Overprinting