Programmatic advertising

Programmatic advertising is an online marketing term. Digital advertising, mostly online banners in various formats, are queried in an automated process, analysed, booked and posted on websites.

Areas of application

But also for other media channels, like adressable TV, Out-of-Home, or Radio there is the automated advertising delivery.

Basis and procedure

User and transaction data from various sources are used as a basis, to check the online ad for relevance in real time, and to run it. There are different price models, including fixed and flat rate or variable auction prices.