Programmatic advertising
Programmatic advertising is an online marketing term. Digital advertising, mostly online banners in various formats, are queried in an automated process, analysed, booked and posted on websites.
Areas of application
But also for other media channels, like Adressable-TV, Out-of-Home, or Radio there is the automated advertising delivery.
Basis and procedure
User and transaction data from various sources are used as a basis, to check the online ad for relevance in real time, and to run it. There are different price models, including fixed and flat rate or variable auction prices.
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Technical terms for P
- Technical term Packaging
- Technical term PDF
- Technical term PDF engine
- Technical term PDF/VT
- Technical term PDF/X
- Technical term Performance marketing
- Technical term Personalisation
- Technical term Photoshop
- Technical term PIM
- Technical term Plug-in
- Technical term PNG
- Technical term POD
- Technical term Pop-up
- Technical term POS
- Technical term POS-TV
- Technical term PR
- Technical term Print
- Technical term Print marketing
- Technical term Printed file upload
- Technical term Product classification
- Technical term Programmatic advertising
- Technical term Programmatic printing
- Technical term Project management
- Technical term Publishing server
- Technical term PURL