= Personalised Uniform Resource Locator refers to a personal customer approach in marketing.

PURLs are personalised Web site addresses created in connection with online marketing measures and containing information tailored to the recipient. PURLs can be included in E-mail newsletter and lead to websites with pre-filled registration forms or orders.

A superordinate term is landing page in the sense of a target website, which, unlike a PURL, does not have to be assigned to just one specific person.