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Scoring model

The scoring model is an evaluation method in the context of decision making, is used in so-called utility value analyses and is based on a points evaluation procedure. It analyses to what extent corporate projects meet the sum of certain corporate goals. The scoring model can also be understood as an instrument for evaluating and deciding on alternative courses of action.

Fields of application

The scoring model can serve as a decision-maker in companies for a wide variety of objectives, such as the selection of a marketing strategy (siehe auch marketing management) or an IT system.


The scoring model is based on a comparison and a numerical evaluation system of various scenarios. First of all, objectives are determined and evaluation and exclusion criteria are defined. In the next step, alternatives are described and subsequently evaluated. This evaluation is then carried out on the basis of the degrees of fulfilment of predefined success factors. Results are then determined by ranking the results within a utility value table.