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Scrum has its origins in software development and is now used as a procedure model for agile project management in software programming. However, the basic idea is increasingly being applied in other company areas, e.g. marketing projects.


The Scrum model should support the processes and roles of the project implementation and be the basis for extensive development projects. Scrum is based on the idea that the development of a product should be iterative and that by means of feedback loops and meetings between development phases, constant intervention and control is possible.


The Scrum method takes into account that goals and requirements can constantly change during a project and that the implementation takes place in clearly structured project modules, both with regard to time and content.

Agile project management with a step-by-step approach similar to the Scrum method