Targeting is a method for target-oriented advertising and is used in general marketing and online marketing.

Target group optimisation in marketing

In targeting, advertising elements such as online banners or ads are sent to the internet user under certain criteria, with the aim of optimising the effect of an ad as well as to reach the defined target group. The modulation is done e.g. on the basis of socio-demographic data, behavioural patterns of the users or by contextual targeting.

This methods can reduce scattering losses as well as have a positive effect on click rates (ad clicks).