The term "time-to-market" is a term used in business administration or marketing management and can also be described as "Product Launch Time". Time-to-market describes the time span between product idea, product development and the final market launch of the product.

Key success factor

Time to market can be described as an essential factor for companies during the development phase of a product. The shorter a time to market is, the faster the product is on the market, which gives companies a competitive edge.

In addition, development costs and other project costs can be amortised more quickly. In order to keep time to market as low as possible, companies optimise especially in their development departments and project management (see also Scrum). In marketing, time-to-market can be positively influenced by web-based systems for accelerated production of marketing publications (see also web-to-publish, marketing portals).

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