Tool is a term that is mainly used in computer science and in online marketing. Tools can also be described as software tools or utilities and also include internet programs that are small in size.

Tools perform help functions when using a computer, perform additional tasks for a specific application program and support the user in completing tasks.


Within software development, tools can be used as conversion programs, sorting programs or character generators, for example. In online marketing, tools provide support, for example, for web analysis, tracking, e-mail marketing or for campaign management of advertisements or newsletter.