Tracking comprises all processing steps that serve to track specific objects.


Tracking is used both in the area of determining the position of persons and goods and in online marketing to monitor success and user behaviour. Using tracking technology, people and devices such as smartphones can be located via GPS systems. Goods and their shipment history, which were purchased within the framework of the e-commerce trade, can also be tracked using radio technology.


In the context of online marketing, eye-tracking and user tracking can be used, for example, to determine and analyse the click behavior and the viewing behavior of an internet user on a website, which serves to optimise web usability. Tracking a website via tools to web analysis allows you to view page views, bounce rate, conversion rates, visit duration and much more.