User-generated content
User-generated content is content that is generated by the user himself and not by the website operator.
Characteristics
User-generated content includes, for example, blog contributions by guest authors, entries in online encyclopedias, comments in forums or product reviews and reviews on gastronomy, travel and online trade. User-generated content is also frequently used as a business model. Business processes are outsourced to internet users (see crowdsourcing).
Added value
With regard to online marketing user-generated content also contributes to search engine optimisation (SEO). Regular, new content and activity promote the ranking of a website.
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Technical terms for U
- Technical term UI
- Technical term Unicode
- Technical term Upload
- Technical term URL
- Technical term Usability
- Technical term User-generated content
- Technical term User interface
- Technical term UX