= User experience. The term user experience describes the experience the user has with a website, a product, a service or a software in terms of design, fun and trust.

Success factors

There are different factors which can positively influence the quality of user experience, and thus contribute to the satisfaction of the user. These include, among other things, the value of content, the availability and suitability at the respective devices, the usability for use through the user interface as well as attractiveness and degree of innovation.

User experience is closely related to the term usability and represents an extension in terms of the user-friendliness of a product.