Viral marketing is an indirect form of advertising of online marketing for the dynamic distribution of media content.

Characteristics

Virality describes the effect of sharing a post, video or message in internet. Like a virus, information is shared and disseminated on the Internet within a short period of time. This effect is to be achieved in viral marketing.

Influencing factors

For the probability of virality, there are crucial factors that are necessary for such a rapid spread. The key factors include: emotions, social aspects and a high news value. In particular YouTube is a social media channel that is frequently used for viral marketing. Advertising messages are packaged in such a way that they do not look like a classic advertising message. The tag is omitted and should not be the hero of the story (see also storytelling).

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