Expert paper by Ira Melaschuk

Expert paper, contributions and articles

Comprehensive planning of media channels, touchpoints and content with the "Multichannel Marketing Guide": The structure and mode of operation of the online AI expert system "Multichannel Marketing Guide" from Melaschuk-Medien is presented in this article.

... to the expert paper

Personalization in marketing: Ira Melaschuk's article sheds light on the various procedures for issuing personalised advertising materials (also published in Deutscher Drucker No. 6/2018).

... to the expert contribution