Expert paper by Ira Melaschuk
Expert paper, contributions and articles
Comprehensive planning of media channels, touchpoints and content with the "Multichannel Marketing Guide": The structure and mode of operation of the online AI expert system "Multichannel Marketing Guide" from Melaschuk-Medien is presented in this article.
Personalization in marketing: Ira Melaschuk's article sheds light on the various procedures for issuing personalised advertising materials (also published in Deutscher Drucker No. 6/2018).
... to the expert contribution