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by I. Melaschuk

Media planning with the "Multichannel Marketing Guide"

The "Multichannel Marketing Guide" from Melaschuk-Medien is an interactive tool for planning media and marketing campaigns across different channels. A technical article has now been published to help you select the right channels and advertising media for targeted marketing campaigns.

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by I. Melaschuk

International book market grows in 2023 despite crises

The global book market in 2023 shows an increase in sales in many countries despite crises. A joint study by GfK Entertainment and Nielsen BookData has shown that sales have increased in three quarters of the 16 countries analysed.

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by I. Melaschuk

Multichannel Marketing Guide + market overviews Web-to-Publish published

The interactive web-to-publish market overviews for systems and services from the management consultancy Melaschuk-Medien have been updated and expanded to include an additional overview: the Multichannel Marketing Guide.

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by I. Melaschuk

IAB Tech Lab releases in-depth analysis of Google’s Privacy Sandbox

IAB Tech Lab, the worldwide authority on digital advertising technical standards, has published a detailed report highlighting the difficulties faced by the industry in implementing Google's Privacy Sandbox.

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by I. Melaschuk

Orientation in the media market: Multichannel Marketing Guide + market overviews Web-to Publish

With the "Multichannel Marketing Guide", Melaschuk-Medien has developed a new tool that provides orientation in the complex media market.

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by I. Melaschuk

AI translation provider DeepL launches service in 25 additional markets

DeepL, ein führendes Unternehmen im Bereich Künstliche-Intelligenz-Kommunikation, hat eine Erweiterung seines Abonnementservices DeepL Pro in 25 zusätzlichen Märkten und Sprachen bekannt gegeben.

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by I. Melaschuk

Market overview Web-to-Publish 2023 for 10 years BEST-OF

The interactive market overviews Web-to-Publish of the management consultancy Melaschuk-Medien have been among the BEST-OF solutions of the Initiative Mittelstand for 10 years in a row. The annual update has been completed and the research platform is freely available to users.

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by I. Melaschuk

Hootsuite: Social Media Marketing Trends for 2023

Now in its seventh year, Hootsuite presents its annual Social Trends Report to help marketers develop and implement social marketing, social commerce and social care strategies.

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by I. Melaschuk

5. edition: A holistic view of cross-media production

On our own behalf: The fifth edition of the specialist book "Web-to-Publish | Web-to-Media: Ways of cross-media media production", called "The Cross-Media Book", was published by the consultancy Melaschuk-Medien.

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by I. Melaschuk

Market overview Web-to-Publish 2022: Focus on integration capability

On a personal note: The interactive Web-to-Publish market overviews on the Melaschuk-Medien.de expert portal have again been extensively updated. New filter criteria for integration options have been provided in the market overview for systems.

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by I. Melaschuk

Market overview Web-to-Publish 2021: Focus on cross­media marketing portals and services

The market overviews Web-to-Publish in the Melaschuk-Medien expert portal are updated annually. As of now, website users can use the update of the market overviews for providers, systems and services without registration.

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by I. Melaschuk

Extending the Customer Journey: Video Consulting with MEHRKANAL

MEHRKANAL, provider of the web-based marketing platform of the same name, offers another digital touchpoint: the Videochat Manager for digital consulting.

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by I. Melaschuk

Market Overviews Web-to-Publish 2020 live

On our own behalf: The market overviews Web-to-Publish 2020 have been updated and are live on the expert portal Melaschuk-Medien.de. Website users can interactively filter providers, systems or services on the freely accessible platform.

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by Alexandra Oettler

OMG / FOMA Preview 2020: Advertising growth is shifting to the digital world

The "OMG / FOMA Preview 2020", the regular expert forecast of the Organisation of Media Agencies (OMG) is available. The study has identified a restrained advertising economy with a strong tendency towards digital.

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by Alexandra Oettler

Bitkom: Artificial intelligence drives demand among IT project service providers

Almost all large companies expect increasing demand for IT project service providers as a result of AI projects. Bitkom Research determined this in a survey carried out on behalf of the personnel service provider Etengo.

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by Alexandra Oettler

PDF Association with new logo and website relaunch

PDF Association is launching the new year with a new logo and website. The portal is suitable for all end devices and offers extended possibilities for the members of the association.

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by I. Melaschuk

BVDW: Only 49 percent of email marketing managers are satisfied with campaigns

A survey by the Bundesverband Digitale Wirtschaft (BVDW) e.V. showed that only one in two email marketing managers (49 percent) are satisfied with the results of their work.

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by I. Melaschuk

Interview with MEHRKANAL: Strategic partner for marketing

Markus Plaum, one of three managing directors of the MEHRKANAL GmbH, provider of marketing management solutions, describes in an interview with Ira Melaschuk, how the enterprise realizes strategic partnerships with its customers and which value takes marketing planning.

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by Alexandra Oettler

Study: Online and mobile campaigns require different advertising pressure for online and mobile campaigns

Advertising media on desktop PCs or notebooks and mobile devices have very different effects. Decisive for generating attention is the correct dose of contact, according to a new study of the German Federal Association Digital Economy (Bundesverband Digitale Wirtschaft, BVDW).

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by Alexandra Oettler

Facebook advertising

This article is given an overview about Facebook advertising tools.

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