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by Alexandra Oettler

Almost all large companies expect increasing demand for IT project service providers as a result of AI projects. Bitkom Research determined this in a survey carried out on behalf of the personnel service provider Etengo.

by Alexandra Oettler

PDF Association is launching the new year with a new logo and website. The portal is suitable for all end devices and offers extended possibilities for the members of the association.

by I. Melaschuk

A survey by the Bundesverband Digitale Wirtschaft (BVDW) e.V. showed that only one in two email marketing managers (49 percent) are satisfied with the results of their work.

by I. Melaschuk

Markus Plaum, one of three managing directors of the MEHRKANAL GmbH, provider of marketing management solutions, describes in an interview with Ira Melaschuk, how the enterprise realizes strategic partnerships with its customers and which value takes marketing planning.

by Alexandra Oettler

Advertising media on desktop PCs or notebooks and mobile devices have very different effects. Decisive for generating attention is the correct dose of contact, according to a new study of the German Federal Association Digital Economy (Bundesverband Digitale Wirtschaft, BVDW).

by Alexandra Oettler

This article is given an overview about Facebook advertising tools.

by Alexandra Oettler

The International Organization for Standardization (ISO) has completed the first independent development of PDF, with PDF 2.0. The ISO 32000-2 standard includes several new functions as well as detail improvements and clarifications.