The interactive web-to-publish market overviews for systems and services from the management consultancy Melaschuk-Medien have been updated and expanded to include an additional overview: the Multichannel Marketing Guide.

With the "Multichannel Marketing Guide", Melaschuk-Medien has developed a new tool that provides orientation in the complex media market.

The interactive market overviews Web-to-Publish of the management consultancy Melaschuk-Medien have been among the BEST-OF solutions of the Initiative Mittelstand for 10 years in a row. The annual update has been completed and the research platform is freely available to users.

On our own behalf: The fifth edition of the specialist book "Web-to-Publish | Web-to-Media: Ways of cross-media media production", called "The Cross-Media Book", was published by the consultancy Melaschuk-Medien.

The market overviews Web-to-Publish in the Melaschuk-Medien expert portal are updated annually. As of now, website users can use the update of the market overviews for providers, systems and services without registration.

On our own behalf: The market overviews Web-to-Publish 2020 have been updated and are live on the expert portal Melaschuk-Medien.de. Website users can interactively filter providers, systems or services on the freely accessible platform.

Almost all large companies expect increasing demand for IT project service providers as a result of AI projects. Bitkom Research determined this in a survey carried out on behalf of the personnel service provider Etengo.

A survey by the Bundesverband Digitale Wirtschaft (BVDW) e.V. showed that only one in two email marketing managers (49 percent) are satisfied with the results of their work.

Advertising media on desktop PCs or notebooks and mobile devices have very different effects. Decisive for generating attention is the correct dose of contact, according to a new study of the German Federal Association Digital Economy (Bundesverband Digitale Wirtschaft, BVDW).