Techno News

Techno Newsletter (6 times / year)

Software news + trends

... subscribe

by I. Melaschuk

BVDW: Only 49 percent of email marketing managers are satisfied with campaigns

A survey by the Bundesverband Digitale Wirtschaft (BVDW) e.V. showed that only one in two email marketing managers (49 percent) are satisfied with the results of their work.

Read more …

by I. Melaschuk

Interview with MEHRKANAL: Strategic partner for marketing

Markus Plaum, one of three managing directors of the MEHRKANAL GmbH, provider of marketing management solutions, describes in an interview with Ira Melaschuk, how the enterprise realizes strategic partnerships with its customers and which value takes marketing planning.

Read more …

by Alexandra Oettler

Study: Online and mobile campaigns require different advertising pressure for online and mobile campaigns

Advertising media on desktop PCs or notebooks and mobile devices have very different effects. Decisive for generating attention is the correct dose of contact, according to a new study of the German Federal Association Digital Economy (Bundesverband Digitale Wirtschaft, BVDW).

Read more …

by Alexandra Oettler

Facebook advertising

This article is given an overview about Facebook advertising tools.

Read more …

by Alexandra Oettler

PDF 2.0 available as new ISO standard

The International Organization for Standardization (ISO) has completed the first independent development of PDF, with PDF 2.0. The ISO 32000-2 standard includes several new functions as well as detail improvements and clarifications.

Read more …