Tech News
Techno Newsletter (6 times / year)
Software news + trends
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Media planning with the "Multichannel Marketing Guide"
The "Multichannel Marketing Guide" from Melaschuk-Medien is an interactive tool for planning media and marketing campaigns across different channels. A technical article has now been published to help you select the right channels and advertising media for targeted marketing campaigns.
Read more … Media planning with the "Multichannel Marketing Guide"
by I. Melaschuk
International book market grows in 2023 despite crises
The global book market in 2023 shows an increase in sales in many countries despite crises. A joint study by GfK Entertainment and Nielsen BookData has shown that sales have increased in three quarters of the 16 countries analysed.
Read more … International book market grows in 2023 despite crises
by I. Melaschuk
Multichannel Marketing Guide + market overviews Web-to-Publish published
The interactive web-to-publish market overviews for systems and services from the management consultancy Melaschuk-Medien have been updated and expanded to include an additional overview: the Multichannel Marketing Guide.
Read more … Multichannel Marketing Guide + market overviews Web-to-Publish published
by I. Melaschuk
IAB Tech Lab releases in-depth analysis of Google’s Privacy Sandbox
IAB Tech Lab, the worldwide authority on digital advertising technical standards, has published a detailed report highlighting the difficulties faced by the industry in implementing Google's Privacy Sandbox.
Read more … IAB Tech Lab releases in-depth analysis of Google’s Privacy Sandbox
by I. Melaschuk
Orientation in the media market: Multichannel Marketing Guide + market overviews Web-to Publish
With the "Multichannel Marketing Guide", Melaschuk-Medien has developed a new tool that provides orientation in the complex media market.
by I. Melaschuk
AI translation provider DeepL launches service in 25 additional markets
DeepL, ein führendes Unternehmen im Bereich Künstliche-Intelligenz-Kommunikation, hat eine Erweiterung seines Abonnementservices DeepL Pro in 25 zusätzlichen Märkten und Sprachen bekannt gegeben.
Read more … AI translation provider DeepL launches service in 25 additional markets
by I. Melaschuk
Market overview Web-to-Publish 2023 for 10 years BEST-OF
The interactive market overviews Web-to-Publish of the management consultancy Melaschuk-Medien have been among the BEST-OF solutions of the Initiative Mittelstand for 10 years in a row. The annual update has been completed and the research platform is freely available to users.
Read more … Market overview Web-to-Publish 2023 for 10 years BEST-OF
by I. Melaschuk
Hootsuite: Social Media Marketing Trends for 2023
Now in its seventh year, Hootsuite presents its annual Social Trends Report to help marketers develop and implement social marketing, social commerce and social care strategies.
Read more … Hootsuite: Social Media Marketing Trends for 2023
by I. Melaschuk
5. edition: A holistic view of cross-media production
On our own behalf: The fifth edition of the specialist book "Web-to-Publish | Web-to-Media: Ways of cross-media media production", called "The Cross-Media Book", was published by the consultancy Melaschuk-Medien.
Read more … 5. edition: A holistic view of cross-media production
by I. Melaschuk
Market overview Web-to-Publish 2022: Focus on integration capability
On a personal note: The interactive Web-to-Publish market overviews on the Melaschuk-Medien.de expert portal have again been extensively updated. New filter criteria for integration options have been provided in the market overview for systems.
Read more … Market overview Web-to-Publish 2022: Focus on integration capability
by I. Melaschuk
Market overview Web-to-Publish 2021: Focus on crossmedia marketing portals and services
The market overviews Web-to-Publish in the Melaschuk-Medien expert portal are updated annually. As of now, website users can use the update of the market overviews for providers, systems and services without registration.
Read more … Market overview Web-to-Publish 2021: Focus on crossmedia marketing portals and services
by I. Melaschuk
Extending the Customer Journey: Video Consulting with MEHRKANAL
MEHRKANAL, provider of the web-based marketing platform of the same name, offers another digital touchpoint: the Videochat Manager for digital consulting.
Read more … Extending the Customer Journey: Video Consulting with MEHRKANAL
by I. Melaschuk
Market Overviews Web-to-Publish 2020 live
On our own behalf: The market overviews Web-to-Publish 2020 have been updated and are live on the expert portal Melaschuk-Medien.de. Website users can interactively filter providers, systems or services on the freely accessible platform.
by Alexandra Oettler
OMG / FOMA Preview 2020: Advertising growth is shifting to the digital world
The "OMG / FOMA Preview 2020", the regular expert forecast of the Organisation of Media Agencies (OMG) is available. The study has identified a restrained advertising economy with a strong tendency towards digital.
Read more … OMG / FOMA Preview 2020: Advertising growth is shifting to the digital world
by Alexandra Oettler
Bitkom: Artificial intelligence drives demand among IT project service providers
Almost all large companies expect increasing demand for IT project service providers as a result of AI projects. Bitkom Research determined this in a survey carried out on behalf of the personnel service provider Etengo.
Read more … Bitkom: Artificial intelligence drives demand among IT project service providers
by Alexandra Oettler
PDF Association with new logo and website relaunch
PDF Association is launching the new year with a new logo and website. The portal is suitable for all end devices and offers extended possibilities for the members of the association.
Read more … PDF Association with new logo and website relaunch
by I. Melaschuk
BVDW: Only 49 percent of email marketing managers are satisfied with campaigns
A survey by the Bundesverband Digitale Wirtschaft (BVDW) e.V. showed that only one in two email marketing managers (49 percent) are satisfied with the results of their work.
Read more … BVDW: Only 49 percent of email marketing managers are satisfied with campaigns
by I. Melaschuk
Interview with MEHRKANAL: Strategic partner for marketing
Markus Plaum, one of three managing directors of the MEHRKANAL GmbH, provider of marketing management solutions, describes in an interview with Ira Melaschuk, how the enterprise realizes strategic partnerships with its customers and which value takes marketing planning.
Read more … Interview with MEHRKANAL: Strategic partner for marketing
by Alexandra Oettler
Study: Online and mobile campaigns require different advertising pressure for online and mobile campaigns
Advertising media on desktop PCs or notebooks and mobile devices have very different effects. Decisive for generating attention is the correct dose of contact, according to a new study of the German Federal Association Digital Economy (Bundesverband Digitale Wirtschaft, BVDW).
by Alexandra Oettler
Facebook advertising
This article is given an overview about Facebook advertising tools.