The guide for cross-media and multichannel
IRA MELASCHUK ET AL.
WEB-TO-PUBLISH | WEB-TO-MEDIA:
Guidelines für Cross-Media Production
Fourth updated edition 2019
188 pages, 120 illustrations
Hybrid layout for print and digital
Sources of supply
English Edition: PDF version (free of charge, 5 MB)PDF version
Order at Amazon, German edition (19,90 EUR)
This book provides a comprehensive overview of cross-media production methods from a technical and applications-oriented perspective, focussing on web-based solutions. It provides companies looking to design or optimise media production processes with a basis for their own positioning, and enables them to plan and gradually implement entire cross-media projects.
Target groups and objective
The target groups for this book include companies across all sectors, e.g. industrial and commercial enterprises, agencies, publishers, media service providers and printers, as well as the public sector.
Possible uses for web-based media production solutions in the fields of marketing, sales, product communications, e-commerce and publishing are equally diverse.
While corporate objectives, such as the use of digital sales channels, are a prerequisite for selecting the right technological solution, aspects for corporate strategy design can also be derived from the technological opportunities.
This book conveys basic principles and practical know-how for the two cornerstones of successful cross-media project implementation: strategic alignment and technical realisation.