The guide for cross-media and multichannel

4th english digital edition will be published end of 2019 !

Cross-media book 4th edition 2019

IRA MELASCHUK ET AL.

WEB-TO-PUBLISH | WEB-TO-MEDIA:
Guidelines für Cross-Media Production

Fourth updated edition 2019
Hybrid layout for print and digital

Sources of supply

Order at Amazon, German edition (19,90 EUR)

Executive summary

This book provides a comprehensive overview of cross-media production methods from a technical and applications-oriented perspective, focussing on web-based solutions. It provides companies looking to design or optimise media production processes with a basis for their own positioning, and enables them to plan and gradually implement entire cross-media projects.

Target groups and objective

The target groups for this book include companies across all sectors, e.g. industrial and ­commercial enterprises, agencies, publishers, media service providers and printers, as well as the public sector.
Possible uses for web-based media production solutions in the fields of marketing, sales, product communications, e-commerce and ­publishing are equally diverse.

While corporate objectives, such as the use of digital sales channels, are a prerequisite for selecting the right technological solution,  aspects for corporate strategy design can also be derived from the technological opportunities.
This book conveys basic principles and practical know-how for the two cornerstones of successful cross-media project implementation: strategic alignment and technical realisation.

Supporter:
Supporter of the cross-media book