Interactive Multichannel Marketing Guide

Media channels and touchpoints for marketing, sales and product communication.

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Podcast (Advertising medium)

A podcast is a regularly published digital audio or video file that companies can use to target their ...

Guerilla marketing action

The guerrilla marketing action is a creative and unconventional marketing strategy that aims to attract ...

Search engine advertising (SEA)

Search engine advertising (SEA) is a form of online marketing in which companies place paid adverts in search ...

Video streaming platform Amazon Prime

Amazon Prime is a video streaming platform on which users can stream films, series and other video content ...

Website (Advertising medium)

Websites as advertising media are internet-based platforms that companies use to advertise their products, ...

Out-of-home (OOH) point-of-sale

Out-of-home (OOH) point-of-sale is a form of marketing in which advertising measures are placed inside and ...

Search engine optimisation (SEO)

Search engine optimisation (SEO) is a process in online marketing in which websites are adapted to achieve ...

Out of Home (OOH)

Out-of-home (OOH) refers to advertising activities that take place outside the home environment. It includes ...

Gaming platform

A gaming platform is a digital platform that enables players to play, share and interact with electronic ...

Out-of-home (OOH) traffic media

Out-of-home (OOH) traffic media in marketing refers to advertising media that are used in conjunction with ...

Cinema

Cinema in marketing refers to the specific use of moving images on large screens to promote products and ...

Customer loyalty programme

A customer loyalty programme is a specific marketing strategy that aims to strengthen customer loyalty and ...

Location-based service

A location-based service is a marketing tool that accesses a user's current location in order to provide ...

Audio streaming platforms

An audio streaming platform is a digital platform that enables users to play music, podcasts and other audio- ...

Retail media platform

A retail media platform is an online marketing platform that helps to increase the sales of brand companies ...

Online marketplace (Advertising medium)

An online marketplace is a digital platform that enables various providers to offer their products or ...

Print mailing

Print mailings are part of a marketing strategy in which printed advertising materials such as brochures, ...

Household distribution

Household distribution of printed materials in marketing refers to the distribution of printed advertising ...

Transaction documents

Transaction documents in marketing are used to record the exchange of products or services between companies ...

Email, email newsletter

An email is an electronic message that is sent via the internet and enables information, documents and ...

Social media platform Facebook

Facebook is a major social media platform in online marketing with around three billion monthly users ...

Affiliate programme

An affiliate programme is a marketing strategy in which companies invite partners (affiliates) to promote ...

Social media platform TikTok

TikTok is a social media platform on which users can create and share short video clips. The platform has ...

Wearable Device

A wearable device is a portable electronic unit that combines technology and fashion to provide the user with ...

Messenger

A messenger in the context of online marketing refers to a communication platform or application that enables ...

Corporate publications

Corporate publications are marketing tools that companies use to communicate their products, services and ...

App (Brand, topic)

An app is a software application developed specifically for mobile devices such as smartphones and tablets. ...

Video streaming platform Netflix

Netflix is a leading video streaming platform with over 200 million subscribers worldwide. Netflix plays an ...

Website (Brand, topic)

A brand or topic website is an online platform created specifically for the presentation and marketing of a ...

TV private sector

TV in the private sector are commercial television stations that are operated independently of state or ...

Wi-Fi hotspot (brand location)

A brand location Wi-Fi hotspot (WLAN) is a wireless network set up at a brand's location that allows ...

Social media platform LinkedIn

LinkedIn is a social media platform in the professional environment that is used by around 850 million users ...

Public Relation

Public relations (PR) refers to the strategic communication between companies and their target group. It is ...

App (Advertising medium)

An app is an application that is primarily designed and developed for the mobile sector. If apps are used as ...

Consulting, support, training

Consulting, support and training for customers are services in which a company provides practical support and ...

Online directory

An online directory is a digital platform that provides a collection of information about companies, services ...

TV public sector

TV in the public sector refers to state-regulated television channels that are characterised by high-quality ...

Extranet

The extranet in the context of online marketing is a protected network that enables collaboration and the ...

Social media platforms

A social media platform is an internet platform that enables users to interact with each other and share ...

Video streaming platform

A video streaming platform in marketing is an online platform that enables companies to broadcast and view ...

Recruitment platform

A recruitment platform helps companies to find and approach qualified employees efficiently. It provides ...

Community

Community refers to a group of people who are connected due to shared interests, values or needs. This group ...

Out-of-home (OOH) posters

Out-of-home (OOH) posters are a large-format advertising medium in public spaces that is used to reach a ...

Navigation system, map tool

A navigation system is an electronic technology used to determine the exact location of a vehicle or person ...

Wi-Fi hotspot (Advertising medium)

Wi-Fi hotspots (Wireless network, WLAN) as an advertising medium in the context of marketing are special ...

Social media platform Pinterest

Pinterest is a social media platform with around 500 million users worldwide, where users can collect and ...

Newspapers, periodicals, magazines (publishing objects)

Newspapers, periodicals and magazines are important publishing objects in marketing. They serve as an ...

Influencer marketing

Influencer marketing describes a marketing strategy in which companies use specific influencers, i.e. people ...

Digital signage, POS TV

Digital signage, also known as POS TV (point-of-sale TV), refers to the use of digital screens and ...

Online shop (Brand)

An online shop is a digital platform that enables brand companies to present, offer and sell their products ...

Metaverse

The Metaverse is a virtual environment that provides an impressive and interactive environment for customers. ...

Corporate lounge areas

Corporate lounge areas are specially designed spaces that serve as a meeting point for customers and have an ...

Point of sale (POS), Showroom

In marketing, the point of sale (POS) refers to the place or virtual space where customers can discover, try ...

Out-of-home (OOH) ambient media

Out-of-home (OOH) ambient media are online and offline advertising formats that are placed outside your home ...

Out-of-home (OOH) sports stadium

Out-of-home (OOH) sports stadiums in marketing allow companies to present their products or services to a ...

Product, service experience

The product and service experience in marketing refers to the holistic customer experience when interacting ...

Social media platform X

X (formerly Twitter) is a social media platform on which users can publish and interact with short messages. ...

Reviews, recommendations

Customer reviews and recommendations are feedback and opinions that customers voluntarily provide about a ...

TV streaming platform, Connected-TV

TV streaming platforms are digital platforms that allow users to stream television content over the internet. ...

Field sales force

The field sales force includes a company's activities aimed at establishing direct contact with potential ...

Social media platform Snapchat

Snapchat is a popular social media platform, especially for younger target groups. It allows users to create ...

Shop windows, display areas

Shop windows and display areas in retail are areas in physical shops where products or services are displayed ...

Video streaming platform YouTube

YouTube is one of the most prominent video streaming platforms and one of the largest social media platforms ...

Social-Media-Plattform Reddit

Reddit is a social media platform, also known as an online community network or social news aggregator, on ...

SMS

SMS means "Short Message Service" and is a form of communication with short text messages sent by companies ...

Radio

Radio as an advertising platform allows the distribution of auditory content via electronic devices such as ...

Online comparison portal

An online comparison portal is a platform that enables users to compare different products or services with ...

Voice assistent, voice marketing

Voice assistants are virtual assistants that understand human speech and can conduct interactive dialogues. ...

Audio streaming platform Spotify

Spotify is one of the best-known and most widely used audio streaming platforms, allowing users to play music ...

Social media platform Instagram

Instagram is a social media platform where users can mainly share photos and videos and interact in real time ...

Messenger WhatsApp

WhatsApp is an instant messaging service that allows users to send and receive messages, files and multimedia ...

Event

Events in the context of online and offline marketing are activities or events that are organised in a ...

Delivery

Product delivery to the customer in the context of marketing refers to the process by which a company ...

Call centre

A call centre is a central communication channel in marketing that is mainly used for customer contact and ...

Product, service (Advertising medium)

A product or service includes a physical good or an immaterial service that is developed and provided to ...

This market overview has been compiled with great care. Nevertheless, incorrect information cannot be entirely avoided. Melaschuk-Medien accepts no liability for the content. Users are responsible for using and verifying the information provided. Please let us know if you have any comments, suggestions for changes or notifications according to the Digital Services Act (DSA) in the contact form.

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